The Journey to Experience Design

Assitant Lecturer for Human Computer Interaction Course

• Guided and managed team projects to follow a user centered design process to develop a prototype for a software application.
• Course projects were presented by software companies that were looking for proof of concept for some of their projects.

User Experience Engineer

Trustious was a reviews website that was centered around building a smart rating and recommendation system based on user generated content of ratings and reviews.

• Conducting user research and feature analysis for building and designing the UX for various features on the web application.
• Following up on how the website conforms with general usability standards and heuristics.
• Worked as part of a Lean UX process to build new feature design and analysis for the product..

User Experience Engineer

Robusta is a software agency that provided digital services for various companies and startups. I worked on building and introducing User Experience into their process and service offerings

• Mapping the client and business requirements to wireframes and sometimes prototypes that reflected the needed user experience as well.
• Communicating requirements, design and feedback between different stakeholders was a core part of my job as well.

Preview

Wireframe for a Social Campaigns Website

I gathered requirements with our US Client Farmraiser and presented the following wireframes that were the basis for UI Design that followed. I also provided prototypes for the wireframes to illustrate some critical user follows.

UX Evangelist, User Experience Coaching and Consulting

My passion for teaching and sharing knowledge made me realize that I wanted to work on enabling companies and individuals to adopt user experience design in their process and product development.

• Designed and delivered a 20 hour workshop for User Experience Design. It was delivered both independently to the public as well as part of the development and learning workshops to companies and startups in Egypt.
• Coached and consulted with companies and startups to help them adopt a user centered approach in building their products.

E​tiesal NGO

FEB 2016

AlMaqar

MAR 2016

Razy Tech

JUL 2016

Vodafone VIS

AUG 2016

E​tiesal NGO

SEP 2016

AlMakinah

JUL 2017

Co-Founder at AlMakinah

I joined AlMakinah as co-founder to build Egypt's first Tech Education School that mostly targeted students who had no previous experience in computer science or programming.

• Managed the designs for our social media posts, brochures, presentations and occasionally landing pages.
• As part of building the learning experiences, I designed content and handouts for the program materials.
• Understanding the learners needs and designing content and learning experiences that cater for their different backgrounds and learning styles.

Preview

Sample Social media Media Post

A Post celeberating Ramadan, featuring MakMak AlMakinah's mascot and a play on code.

Preview

Program Landing Page Design

This design was built using Figma to be used by the UI Developer to build a Program Landing Page.