Google has always been able to know what I need, buckle it up in a simple nifty feature that makes you go “Of course, how could I’ve lived without that?”
With 1.71 billion monthly active users (as of July 2016)* on Facebook one can only imagine that they know a thing or two about keeping users engaged and designing great user interactions.
Growing up, we were always asked to look at our shortcomings or “areas of improvement”. If a child goes home with the report card with all A’s and one F, what happens? The following months of his life become all about that one F subject.